Search engine optimisation or ‘SEO’ for short is the name given to the practice of optimising a website in order to improve its search engine rankings. This in turn is designed to increase visitor numbers and ultimately lead to more online sales or customer enquiries. As with all modern technology, SEO is evolving all the […]
Read moreWhat’s is meant by the term eCommerce? If you’re considering moving your business to a position where you will sell print online, then you’re already on the road to joining the world of e-Commerce. Fundamentally the term ‘e-Commerce’ is associated with the purchase and sale of products or services through the internet. The early adopters […]
Read moreA responsive website is able to adapt to the screen size it’s being viewed on, ensuring it looks great and is easy to navigate around regardless of the device the visitor is using. It creates a better user experience and Google recommend it… Still not convinced? Mobile web browsing explosion From as early as 2014 […]
Read moreThe Flex4 OPS team are delighted be exhibiting at The Print Show 2017. The show takes place from 11th – 13th October 2017 at the Telford International Centre. You’ll find us at stand E07. Much of The Print Show features the very latest technology available in our industry and it’s important that we’re able to […]
Read moreSo as a print business you’ve decided to sell print online using a web to print system. This will allow you to introduce an eCommerce platform to your website, boost your online visibility and allow potential customers to find you and order print products online. It’s a big step, you’ll need to invest time and money […]
Read moreLet’s start right at the beginning, with the decision that you’ve recognised all the benefits, both for you and for your clients, and you’ve decided to implement a web to print solution. Great news – you’ve taken the first step on a journey towards increased brand awareness, a higher profile, more customers, more orders, higher […]
Read moreSearch Engine Optimisation. SEO. The Holy Grail. How to get found on the internet. As we’ve said before, you can have the best web site in the world … but if no-one ever finds it … So what actually is it? We’ll start by asking you some questions: Have you ever tried to find your […]
Read moreFor the technology to flourish and be a genuine “win-win”, it must work for the client and for the printer. It’s no use in the long run if one side of the equation benefits and the other side doesn’t, so let’s look at each in turn and see if we have the “win-win” that we’re […]
Read moreWe’ve talked a lot about how the web to print solution should function for the user, and we’ve touched on some aspects of how the web site should be designed. What we’ve not covered until now is how to manage the content of the website, how to update products and prices, how to review orders, […]
Read moreWe’ll now introduce three new terms which we hope will further shed light on the whole web to print world, namely B2Client, microsite, and Storefront. B2Client We’re already familiar with B2B and B2C, and perhaps to a lesser extent C2C (Consumer to Consumer, e.g. EBAY). When thinking about selling print to specific clients with their […]
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