Web to print software, sometimes shortened to Web2Print, refers broadly to practices and technologies that allow printers to operate via online technologies. Typically, these print e-commerce systems allow customers to place orders online and enable printers to deliver them seamlessly, cost-effectively and to the right quality level. Simply put, the more a printer can invest […]
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Read moreFirst of all a very Happy New Year to all of our clients and readers. In last month’s article we started to look at the problem of protecting margin in an on-line environment. When there is no direct human interaction, the ordering and delivery process is all automated, the customer service and training is largely […]
Read moreLast time around we posed the question, is web to print all that it’s sometimes cracked up to be? A key fact underpinning this question is this – how can any on-line service ever avoid falling into a “red ocean” of hyper-competition inevitably leading to falling margins in an attempt to secure market share? The […]
Read moreSo much is now written about it, and the technology has now reached such a critical mass, it’s arguable that some of the benefits are, if not being overlooked, then certainly being underestimated … … but are they? Are web to print solutions really as good as all that? Are customers entirely happy with […]
Read moreFirstly, what is a responsive website design and what does mobile friendly mean? A responsive web design is essentially a layout that renders the content in a way where it is easily readable on mobile devices, such as smart phones and tablets along with desk tops. The image below best demonstrates this The Advantages of […]
Read moreHaving good content for your printing website is very important The advantages of good content impact sales and consumer interest in a companies product and services greatly. Outlined below are 5 advantages of a website having good content. Value Good content can provide something of value to visitors on your website. By having content that is tailored […]
Read more1. Cost Effective An eCommerce solution can provide a more cost effective approach for your business. This is because your site can be used to generate sales without having to rely on many sales staff or potentially any sales representatives. 2. More Sales Opportunitues A high-street print shop on its own is often limited in […]
Read moreWhen we discussed storefronts in our last article, we mentioned that one of their key advantages is “brand protection” i.e. the on-line templates in the Web to print solution will be pre-agreed and impossible to modify without the correct authority. Thus logos, fonts, colours etc. – all very carefully designed by the marketing departments – […]
Read moreIn a previous article we talked about the differences between straightforward e-commerce and a fully-fledged Web to print solution. Essentially, e-commerce is buying anything on the internet, using a secure payment system. Most of us do this as consumers all the time, and it’s popularly known as a “B2C” transaction (i.e. business to consumer). If […]
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