“We all do small print jobs in order to keep the client for the big jobs …” Does that ring true? In our experience it’s a fundamental reality of the print business – whether online or offline. There’s a lot more than initially meets the eye in that statement. From the printer’s perspective, there’s the […]
Read moreWe’re familiar with B2C and B2B, and we’ve agreed that while they serve a purpose they don’t comprehensively describe the various ways in which print is sold on-line. But before we introduce new terms that will move us in the right direction, let’s take a step back and think about what’s actually going on when […]
Read moreEcommerce is big business. Figures from Invesp claim that ecommerce sales are growing by 10% each year in the US alone, and 19% worldwide, proving that consumers are not looking to turn away from online shopping anytime soon. As a print business, there are many benefits to be gained through creating an online web store […]
Read moreFirst of all a very Happy New Year to all of our clients and readers. In last month’s article we started to look at the problem of protecting margin in an on-line environment. When there is no direct human interaction, the ordering and delivery process is all automated, the customer service and training is largely […]
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